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Bath Time
Bath Time
(3)


Snuggle Time
Snuggle Time
(21)


Sleep Time
Sleep Time
(12)


Nursery
Nursery
(8)


Baby & Toddler Bedding
Baby & Toddler Bedding
(19)


Maternity & Nursing
Maternity & Nursing
(17)


Play Time
Play Time
(13)


Baby Gifts
Baby Gifts
(6)


Gumbies & Aussie Soles
Gumbies & Aussie Soles
(12)


Welcome to Snugglebug Direct

Our aim at Snugglebug Direct is to provide quality products and gifts, for babies, toddlers and young children from suppliers such as Grobag, Cuddledry, Teddykompaniet, Gumbies,  Mini Vanilla, and Emile et Rose. Also, available from Hotmilk is a selection of Hotmilk maternity nightwear and Hotmilk nursing bras for mums-to-be and new mothers.

We believe that competitive pricing, with a reliable, first class service and an attention to detail are of great importance. Please be assured that all the babywear in our Collection is carefully selected and are products that we would lovingly give to our own children. In fact, many of these are items which, as parents we have found invaluable when raising our children.

In Bath Time you will find products selected to make bathing fun and safe. From Cuddledry, we are proud to stock the award winning design, the Cuddledry Baby Bathing Apron. Also featured is the Cuddledry Toddler Towel ... a fun, cosy and warm, hooded bath towel.

Snuggle Time includes luxurious towelling robes from Cuddledry and Mini Vanilla, for both boys and girls.

In Sleep Time we have baby sleeping bags from Emile et Rose, and Grobags from the Gro Company, to keep your child snug and warm as they sleep. To accompany these we have beautiful Baby Comforters and really cute Musical Cot Toys from Teddykompaniet - a Swedish company who produce the most fantastic soft toys. Also find award winning products such as the Gro-egg room thermometer.

Our latest boots, Gumbies EWE Boots in adults and children's sizes, join Gumbies Snow Boots (Gumrunners) and Gumbies Boots (Gumboots) in our Gumbies range. The Gumbies EWE boot is similar in design to an Ugg boot and is made from high grade suede with a real wool lining. Pull-tabs on the side make them easy to pull on. These boots are stylish, cosy and snug.

Teddykompaniet are Sweden's prime supplier of Teddy Bears and Soft Baby Toys. Beautifully designed and of outstanding quality, these are some of the most gorgeous soft toys we have seen. Also included in our Teddykompaniet range are the softest Baby Comforters/Cuddle Blankets, cutest Rag Dolls and Slippers for your child.

Our Maternity Wear section offers a range of stunning maternity nightwear and nursing bras from HOTmilk of New Zealand. Choose from pretty and feminine, sexy and sensual or simply romantic and beautiful - all designed to bring out the yummy mummy in you!

Looking for a special gift? Then take a look at our final section, Baby Gifts and Soft Toys. This contains some gift ideas, including gorgeous baby gift sets from Mini Vanilla and soft toys from Teddykompaniet. 

We hope you find something special in our store to please you, your family and child.


Featured Products



Top Sellers

  • HOTmilkHOTmilk NightwearHOTmilk - A luxurious collection of Hotmilk maternity lingerie and nightwear for mums to be
  • Gumbies Clogs & BootsGumbies BootsGumbies Boots combine a warm fleecy leg and insole with a flexible,
  • Cuddledry BabyCuddledry Baby Bathing ApronThe Cuddledry Bathing Apron is an innovative, organic
  • Teddykompaniet ToysTeddykompanietHigh quality soft toys and baby gifts from Teddykompaniet – a family run Swedish company.

Special Offers

Moover Toys Wooden Dolls Pram - Red Moover Toys Wooden Dolls Pram - Red
£59.99
Content & Calm TrayKit (Blue) Content & Calm TrayKit (Blue)
WAS £26.99 £23.00

Customer Feedback

Lucy said:
I bought my daughter & myself a pair of Gumbies after seeing them on a little boy at her nursery - we love them! The service was excellent - I had to return my pair as they didn't fit very well so needed a bigger pair (my feet seem to have grown!) - this was made very simple for me and the replacement came very quickly. I was very impressed - thank you.

Karen said:
I received my order only 2 days after I ordered it (and I ordered pm) so I am very pleased with the service. I liked the bathrobe I got for my son so much that I ordered another one for my friends son as a gift. Its super soft and very well made - excellent value. I also ordered the cuddlerobe, which is a fabulous idea and also super soft. All in all, great value, great goods and great service. Thank you.

Emma said:
The HOTmilk nightie that I bought for a friend arrived incredibly quickly and was absolutely gorgeous. She says she feels like Marilyn Monroe now and just needs a fluffy pair of kitten heels slippers! Thank you so much for your excellent service, value for money and fabulous products. I just need more pregnant friends to buy for ! I'm recommending you to everyone I can. Thank you so much.

Jennifer said:
Thank you so much for my Gumbies! I love them - they are so comfortable and lovely and warm, thank you so much for the fantastic service. Very pleased with everything.

Felicity said:
Having eventually found somewhere that stocked and had available the bunny blanket comforter my baby uses to go sleep I was grateful for its quick delivery and for the opportunity to wash the original!! Thankyou.

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Buying a Baby Gift?

If you are looking for funky, innovative and really useful presents for mums and dads-to-be, new mums, babies and their siblings, you have come to the right place. Please see our collection of baby gifts.